Instagram’s interface has changed since the update, and the first thing that catches your eye is the Reels button is now in the most prominent place, and the company clearly intends to promote short videos in competition with TikTok and YouTube Shorts. Instagram took ideas for stories from Snapchat, where they appeared in 2013, and on Instagram in 2016. The introduction of short videos on Instagram has happened much faster due to the demands of the media market where people want vertical videos, simpler swipe and unpredictable feed.

But the main feature of short videos is to increase coverage, because stories are shown only to the audience of the author, and Reels are shown to all Instagram users without geolocation restrictions. By not developing Reels today, you can experience the feeling of FOMO (Fear of missing out) in the future, because Reels significantly increases reach without investment. In fact, this is the only free traffic source that can bring unexpectedly significant results!