See how your audience reacts to them.
Try changing the color, font, message, format of your ad creative. It’s impossible to say unequivocally that video in advertising works better, because it can be different for each niche.

A few tips to help you get creative:

✅ less text – a few words are better, but to the point;
✅ use high-quality photos and videos, readable font;
✅ show the product / service so that it is immediately clear what you offer;
✅ use people in advertising – thereby you will increase the loyalty of subscribers;
✅ try creatives with and without a price;
✅ follow the rules for the arrangement of elements in an illustration or video so that no text overlaps another.

Instagram is developing rapidly, stories are becoming an important part of promotion in the social network🤗